Mobile gaming has grown so much over the past few years.
For instance, it's likely you don't know how to game on your mobile phone or tablet.
That's because mobile gaming is such a small part of the gaming market, and that is showing no signs of slowing.
If you're serious about becoming a mobile gaming entrepreneur, you need to understand how this industry works. And this article will help you understand this complex industry.
If you're at all interested in starting a mobile gaming company, you need to read this article, which will offer you insight into some of the keys to success in this lucrative industry.
This will provide you with insight into some of the ways mobile game developers earn money, as well as lessons you can take away that can help you with your own businesses.
However, you should not view this article as a "how to" guide for mobile game startups. Instead, this article is about how to generate revenue from your games, how to create a sustainable revenue model, and how to maintain your business in a highly competitive marketplace.
First of all, you should understand how much mobile games generate in revenue.
According to mobile-data.com, revenue for mobile game apps totaled $12 billion in 2015, and that number is only set to grow as more people play more games on their mobile devices.
With all that in mind, it's clear that mobile gaming is an enormously profitable industry.
However, if you want to keep your games active in the marketplace, you need to earn more revenue than you spend on creating the games.
As a mobile gaming entrepreneur, you need to develop a profitable revenue model. This is done by making in-app purchases (IAPs) and offers (for example, free lite versions of your games).
This revenue model is the same model you'll likely see in virtually every other game industry. For example, think of Amazon (AMZN), Google (GOOG), and any other store that sells games.
As long as you can deliver a good game for a reasonable price, and you offer something special to users in the game, you're going to make some money.
However, mobile game developers have a couple of options for increasing revenue.
To keep users engaged, you need to keep them coming back for more.
While you can't always offer a deal that's better than what other mobile game developers are offering, you can work with your users to provide a product that works better for them.
For instance, if you want people to buy items for you that you can't afford to buy yourself, you can ask them to pay for your products in exchange for convenience.
This works, because people want what's best for themselves, and a free game that's full of bugs isn't as effective as a game that's well-made and bug-free.
Another way to increase revenue is by offering incentives to users. For instance, you can offer free games or extensions in exchange for signing up for your email list.
This works because it provides users with the opportunity to receive additional content, and it gives you an opportunity to retain them and make them your customers for life.
Another way to keep users engaged is by offering exclusive in-game items for game-playing users who pay you in advance. For instance, you can offer users rewards if they pay you to unlock new characters, high scores, or levels.
And finally, you can offer big discounts to users who make a purchase within a certain amount of time.
These are just a few of the ways you can generate revenue from your mobile games.
Unfortunately, this doesn't mean that you should run a pay-to-win game.
These games can really damage your ability to increase revenue because they're likely to alienate players who just want a good game, without the convenience and in-app purchases that mobile games provide.
But, on the other hand, pay-to-win games can work just fine, because you're offering the player a chance to obtain an in-game advantage that other players don't have.
If you want to increase your revenue for mobile games, you should focus on keeping your users engaged, while creating an excellent game.
When it comes to expanding your game's reach, most of the tools you need for generating additional revenue are free, and they're available on the web or as mobile apps.
You can create a website and set up a storefront for your game to sell digital downloads. You can also offer ads on the game's website to let you target specific users who might be interested in purchasing your game.
There are also tools you can use to make money from streaming.
Streaming allows you to broadcast your game to other players in real-time, so you can attract a large audience at the same time. For instance, you can let players subscribe to your channel so they can receive updates about your game when it's live.
Another option you have is to let players interact with your game using in-game chat.
These are just a few of the ways you can attract users to your mobile game.
The only downside to these types of strategies is that there's usually a charge to use the tools. But the good news is that most mobile game developers have made enough money from their games to cover the costs.
It may seem overwhelming at first, but you can start making money right away from your mobile game.
First, figure out if you can turn your mobile game into a free-to-play game. Next, decide which types of tools you can use to generate additional revenue.
After that, it's just a matter of putting those tools to work, to improve your game's reach and attract more players.
If you want to increase your profits, start using free and low-cost marketing strategies. You can start using Google AdWords, Twitter Ads, Facebook ads, and AppBrain ads.
The goal is to ensure you get more viewers and more players by improving your game's appeal and the player's experience.